The hottest pulse for the development of Chinese p

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Under the cruel cost pressure and price war, printing enterprises should make some personalized pricing according to their own characteristics, and do not have to stick to the unified mode of labor price. We have seen many innovations in printing technology at international printing exhibitions such as drupa2004 and CHINApRINT2005. These innovations mainly focus on the automatic control of prepress and printing process. Post press process Electronics is facing the development and adaptation after the arrival of the digital printing era. The changing technology and the changing market make printing enterprises have to find special ways to break the competition or limitations. They must keep up with the trend of technological development and meet the needs of the market

development trend of printing technology

1 electronic documents replace traditional documents: most of the originals provided by customers are electronic documents

2 computer whole page splicing instead of manual film splicing: spell the whole printing plate on the computer. The resulting film can be directly taken to the printing plate. For example, in Europe, printing enterprises mainly use preps. Packaging enterprises mainly use Heidelberg's signapack to make a full page mosaic of PDF documents generated before printing

3ctp replaces manual film making and manual plate printing: the.Tlf file generated after the whole page of cake plate on the computer is interpreted on rip, and the data is transferred to the jctp data control center for exposure and development. The process of film output and film plate printing is omitted when generating a printing plate. At the same time, the CIP3 file generated with the large version of TLF can be transmitted to the computer console of the printing machine, and the ink volume of each ink area can be compared during the printing process to control the printing length and color

4 print media should deal with the impact of electronic media: in recent years, with the development of computing technology and the popularity of networks, electronic media has caused a strong impact on print media

5 digital and digital printing of variable images: EIKON (Saikang) on CHINApRINT2005. The variable and timely brushing of digital and digital printing machines such as saiangel left a deep impression on everyone. This variable technology makes personalized printing truly enter the public

6 digital workflow of prepress, printing and post press processing: since the introduction of JDF, the automation of the whole printing process control has become the direction of everyone's efforts

7 technology and remote proofreading of printing business on the Internet: the bidding, quotation, negotiation, contract signing of printing business, as well as the revision and proofreading of prints are carried out on. When I visited the printing factory in Germany, I learned that the vast majority of printing business in Germany is made by Luohe. There is no need to talk about business face-to-face anymore

8 changes in market distribution of offset printing, flexographic printing and gravure printing: with the change of printing product types, the market share of these three main printing methods is also changing, significantly solving the problem of white pollution caused by plastic bags

9 development of inkjet proofing: with the development of prepress technology and the improvement of inkjet proofing equipment, inkjet proofing has also been favored by many customers

10 application of hybrid printing technology: with customers' demand for printing quality and anti-counterfeiting of some products, hybrid printing has been more and more used

Evonik expands the production capacity of biomaterials. There will be huge demand in the future medical market. The current situation of the printing market

1 increasing price pressure: the competition in the printing market has entered homogenization, and the competition among peers has made the labor price all the way down, which is close to the bottom line of printing costs. In addition, many agent companies import printing business from low-cost countries with underdeveloped printing technology. The labor price of this part of products is also low

2 the impact of electronic products with rich and reliable functions on traditional printing: GPS positioning system has completely replaced maps in some regions and fields, and the popularity of Internet and the development of electronic office documents have gradually replaced the application of printing media in relevant fields, which has led to the decline in the demand for traditional printing products. 3. There are more small and medium-sized printing enterprises: a statistical data in 2004 shows that there are more than 30000 packaging and printing enterprises in the country, and only about 1000 printing enterprises with fixed assets of more than 10 million yuan, accounting for only 4% of the total

4 endless bottleneck problems: most Indian enterprises have more or less problems, such as low technical level, few high-quality managers and skilled workers, insufficient self-development ability of core technology, unreasonable product structure and organizational structure, and unable to make corresponding adjustments to market changes

5 the utilization proportion of foreign investment in China's printing market accounts for as much as 95%. Brush the market: after China's accession to the WTO, tariffs are gradually reduced. Coupled with China's low-cost characteristics, the momentum of foreign investment entering China's printing market is gradually increasing

Countermeasures of Chinese printing enterprises

in view of the above development characteristics of printing technology and the current situation of printing market, domestic printing enterprises must make corresponding decisions to meet the challenges

1 turn to related product processing: for example, the gradually increasing packaging material production market in packaging and printing. The production and processing chain of injection molding, film and printing is also turning to other producing countries. For example, some enterprises in Guangdong, Guangxi, Yunnan and other places have established overseas printing joint ventures in Vietnam, Myanmar, Russia and other countries. However, due to the high risk of such investment, relevant market research and positioning must be done before starting

2 government macro-control: reasonably distribute the distribution of printing enterprises, focus on developing advanced enterprises, encourage enterprises to carry out technological transformation, mergers and acquisitions according to their own conditions, and establish a reasonable modern enterprise management system. Printing industrial park also belongs to the scope of macro-control. The establishment of industrial park can integrate resources and form industrial regional advantages

3 establish companies with innovative thinking: for example, provide services for small publishing houses to save pictures and document data, establish links between electronic media and print media, and capture phased business opportunities formed with the development of technology

4 expand the scope of services and form a diversified economy: Guangzhou Dayang Canon Co., Ltd. is a good example. The company is mainly responsible for the sales and maintenance of Canon's copiers, fax machines and other office equipment. At the same time, it also does color copy business. Three years ago, the introduction of color copiers was liberalized, and the price of color copying fell from 18 yuan per sheet (A4 size) nine years ago to 45 yuan per sheet. At this time, Taiyang Canon came up with the idea of seeking new ways to expand its business field. After some investigation, Guangzhou Dayang graphic printing center was established. Unlike other companies engaged in digital printing, Dayang graphic is not only a seller of equipment, but also a user of equipment. Therefore, they have more advantages in the competition

5 personalized pricing: under the cruel cost pressure and price war, printing enterprises should make some personalized pricing according to their own characteristics. There is no need to stick to the unified mode of labor price. Personalized pricing should first consider customers. For large customers, price concessions are generally used to win market share and long-term cooperation; Secondly, we should consider the current situation of the equipment owned by the enterprise, and formulate different prices for different equipment and process characteristics; Thirdly, we should consider market cultivation. For customers with development potential, we can adopt a different pricing method from the conventional one. The price war is not the lower the better. It is very important to price reasonably according to the services provided. Too high or too low will scare away customers. Creating characteristic professional services is a good choice

the following are some methods to reduce product costs by using the characteristics of technology

1 improve the information flow within the enterprise. How to effectively deal with the time, quantity and quality data related to production preparation planning control and quality assurance has always been the focus of enterprises. On the one hand, due to the progress of computing technology, the cost and success rate of solving problems have greatly increased. On the other hand, the requirements in the supply regulations are also getting higher and higher. Enterprises with small output usually choose to withdraw from the business of large printing volume because they can't afford it. Small planning and layout procedures are very meaningful at this time. They can show the status of the order and the follow-up work required to comply with the delivery time. Enterprises with large output and simple product categories usually have the best opportunity to solve the problem of information flow. For example, apply advanced product identification methods such as barcode: the barcode of each label contains not only the basic ean number, but also some additional numbers, such as container number or order number. These data will be re entered with the help of the scanner in the subsequent processing, and will be input into the planning program through the fieldbus system, avoiding manual reset that often makes mistakes. This information can also be used to prepare the supply list (prepare NVE) and select high reliability for inventory management. This is an effective solution of networking control. Large and medium-sized printing enterprises with a wide range of products mostly have process organization modes formed under different historical backgrounds. When using standard software solutions designed for the whole industry, they often encounter problems such as accounting, inventory management and procurement. They often have to rely on additional programming tasks or organizational changes to solve them. In addition, leading prepress and printing companies are trying to use JDF (job definition format) to promote syndication and solve the common problem of syndication, that is, data incompatibility caused by equipment factors, but so far no cost-effective solution has been given

2 warehousing and distribution: with the increasing number of external processing tasks, the role of warehousing is becoming more and more important. We can try to use some management software to simplify the workflow, so as to reduce the storage, distribution and corresponding management costs. For example, ERP (Enterprise Resource Management), MLS (information management system), SCM (Supply Chain Management), APS (Advanced Planning and arrangement), ECR (effective customer response) and other software are widely used internationally. However, it often happens that the procedures introduced at a huge cost cannot meet the requirements. It may be the problem of the software itself. It may also be the lack of strong technical support. Or the relevant personnel do not meet the corresponding quality requirements. Many factors should be integrated in technological transformation. It is not allowed to simply copy and blindly invest

in recent years, with the continuous improvement of China's socialist market economic system and the rapid development of printing technology, the printing industry has also achieved fruitful results. Many cities have listed the printing industry as a key urban support industry, and it is expected that the average annual growth rate of the national printing industry will not be less than 10% in the next 5 to 10 years. The new system, market and technology bring new opportunities as well as new challenges. Printing enterprises can create a new situation only by seizing the opportunity, following up the technology and concentrating the advantageous forces of all parties

source: Printing Manager

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